Michael J. Wolf

Monaco Media Forum

Mobile and online video were the central themes this year. I moderated “Cloudy With Apps” which focused on making money from content in an apps environment. I purposely got Chris Ahearn and Eric Hippeau to mix it up about premium versus free news models. Scott Dinsdale from Warner Music defined premium slightly differently: as fan-based experiences, which will get music lovers to want to pay for content. This was a fun panel. After Spencer Reiss (who heads the MMF Conference) gave us the timeout sign, we all chatted for a while – realizing that we could have continued the conversation for the rest of the day.